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The college demographic holds large potential in the marketing world. While skeptical and limited in budget, college students are still defining their purchasing habits and establishing/growing their purchasing power— giving them potential to become long-term, loyal consumers. This class serves as a basic introduction to strategies for understanding, entering, and targeting the evolving college market.
JSwipe & mllnnl
David, former General Manager of the youth-focused MRY agency, has since created JSwipe - the fastest growing Jewish dating app which is changing how millennial Jews find love. He's also the founder of mllnnl, the collective of #future-thinking lifehackers brought together by their shared passion for disrupting the status quo and the relentless pursuit of truth.