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Targeting the College Demographic


David Yarus
Founder, JSwipe & mllnnl

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About This Class

The college demographic holds large potential in the marketing world. While skeptical and limited in budget, college students are still defining their purchasing habits and establishing/growing their purchasing power— giving them potential to become long-term, loyal consumers. This class serves as a basic introduction to strategies for understanding, entering, and targeting the evolving college market.


  • Introduction 2:08
  • 5 Ways to Friend the Class of 2015 2:41
  • Integrate Your Brand into Their World 2:48
  • Get in Good with their Friends 2:59
  • Communicate 24/7 3:30
  • Get to Know Them 4:55
  • The New Orientation 8:31
  • School Spirit 1:01
  • Making Friends 0:59
  • Residential Life 1:46
  • Student Life 1:34
  • Academics 1:15
  • Orientation 1:27
  • Local Activity 1:37
  • Social Marketplace 2:00
  • 5 Key Takeaways 8:09


  • Understand the value of marketing to the college demographic.
  • Identify ways of reaching your target market.
  • Find ways to creatively integrate advertising into the college experience.
  • Learn different types of targeting available through a given channel.
  • Learn how to effectively use social media in marketing to the college demographic.

About the Instructor(s)


David Yarus
JSwipe & mllnnl

David, former General Manager of the youth-focused MRY agency, has since created JSwipe - the fastest growing Jewish dating app which is changing how millennial Jews find love. He's also the founder of mllnnl, the collective of ‪#‎future‬-thinking lifehackers brought together by their shared passion for disrupting the status quo and the relentless pursuit of truth.

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