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Search Results: Owning Your Online Reputation


Patrick Ambron
CEO, Co-founder,

Questions? Read our FAQs

About This Class is the first DIY platform that makes it simple for anyone to take control of their own search results and build a positive online reputation.

Anyone can benefit from improving their online reputation — and if you’re an entrepreneur, business owner, student, or job hunter, your reputation can have a tremendous impact on your success. In this class, you’ll learn the best practices for improving your online reputation and find out how to put your best foot forward. You’ll also learn Search Engine Optimization (SEO) principles, how to create content that you want showing up about you, and how to ensure it will rank well. Plus, you’ll learn emergency tactics for burying a negative result.


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• Be able to identify your current online reputation and learn specific steps to improve each scenario. • Find out the basic principles of SEO and how to apply it to the personal content (websites/profiles) you create. • Understand search result behavior and how to make specific results move in ranking based on a number of factors. • Learn how to actively monitor and maintain a positive online reputation.

About the Instructor(s)


Patrick Ambron
CEO, Co-founder

Patrick Ambron is the CEO and co-founder of, the first DIY platform that makes it simple for anyone to take control of their own search results.

Patrick is recognized as a leading expert in online reputation management and Search Engine Optimization. In 2011, his company was named New York's # 1 Emerging Technology Business, making his team the youngest company ever to win the $200K prize. Most recently, he was recognized by the White House as one of the Empact 100 Top CEO's under 30 and named Young Entrepreneur of the year by the SBA.

Patrick has led BrandYourself to secure over $1 million in venture capital and grow to over 25 full time employees. They were recently named the the overall StartUp winner at SXSW. His ideas on Online Reputation and business have been quoted in Fox News, the Huffington Post, FastCompany, Mashable, TechCrunch, the New York Post, the WSJ, the NYTimes, PandoDaily, US News & World, ABC, NPR and more. He is recognized as a thought leader in the new media landscape and co-developed the new media curriculum at the #1 School of Information studies in the U.S. at Syracuse University.

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