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Raising Your First Million


David Lifson
VP Product, XO Group

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About This Class

You know your business idea is going to be a great success, but how will you get investors to believe in your business as well? Entrepreneur David Lifson will show you how to create the tools, including a pitch deck, and financial models, plus the networking and pitching strategies you can use, to inspire investors and secure your first million dollars of seed capital.


  • Introduction 1:19
  • Determining Your Funding Needs 3:14
  • Knowing When You're Ready 1:48
  • Preparing Your Pitch 3:11
  • Getting In Front Of Investors 2:37
  • Understanding Key Terms 9:43
  • Tips & Strategies 4:07
  • Pitching An Investor 3:15
  • Choosing Investors & Closing 4:58
  • What Not To Do 3:16
  • Applying What You've Learned 5:05


  • Determine if you should raise money for your business
  • Build a pitch deck with financial projections
  • Network to find investors
  • Define standard financing terms
  • Develop and implement fundraising strategies

About the Instructor(s)


David Lifson
VP Product
XO Group

David Lifson is VP of Product at XO Group, in charge of The Knot’s wedding vendor marketplace. Formerly, he was VP of Product at Homepolish, Sr. Director of Product Management at Poppin, and GM of Digital Product and Engineering at General Assembly, responsible for all technology at GA, from e-commerce website to internal tools to online education delivery. Prior to joining General Assembly, he co-founded Postling, a social media management tool for small businesses that he sold to LocalVox Media in 2012. He has also been VP of Product at Etsy, Technical Product Manager for Amazon's Personalized Recommendations team, and started his career as a software engineer on Amazon's Community team. He also volunteered for 3 years as the official AngelList Scout in NYC, connecting over 450 investors to high-potential startups.

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