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Raising Startup Capital


Arie Abecassis
Venture Partner, DreamIt Ventures; Founder, ICONYC labs

Questions? Read our FAQs

About This Class

One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. In today's entrepreneurial environment, there are many funding options, as well as competitive pressures to grow rapidly. Access to capital can help accelerate product development and sales, and partnering with the right investors can influence the trajectory of a business. Learn how to get started in this informative class.


  • Introduction 2:31
  • Whether or Not to Raise 5:20
  • The Accelerator Option 6:13
  • Q: Do I need an accelerator if I have a launched product? 2:54
  • Multiple Funding Rounds & Dilution 1:33
  • Targeting the Right Investor 5:54
  • The Approach 7:30
  • Valuation 6:56
  • Acquisition 1:56
  • Convertible Notes 5:20
  • Crowdfunding 3:41
  • Wrapping It Up 4:13


  • Determine capital requirements
  • Identify and approach potential investors
  • Compare and contrast angel investors and VC funds
  • Explain how valuation and terms are determined
  • Identify the role and potential of online crowd-funding platforms

About the Instructor(s)


Arie Abecassis
Venture Partner
DreamIt Ventures; Founder, ICONYC labs

As a founder of ICONYC labs, and a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality and plans into action.

Arie has worked closely with a number of amazing founders and companies, including SeatGeek, Adaptly, BiznessApps and MAZ Digital. In addition to spending time with the General Assembly community, every now and then, Arie contributes his thoughts on the state of technology and entrepreneurship in various tech blogs.

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