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Product Management Basics: The First Five Steps of Your Product's Life


Lee Yanco
Product Manager, AppNexus

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About This Class

This class aims to teach the basics of Product Management as it applies to technical projects, within both established companies and entrepreneurial ventures. Students will learn how to develop an idea into a product spec and how to validate an idea for free. By the end of the class, students will be able to see if their product is ready to become a minimum viable product.


  • Introduction 3:32
  • Process Overview 5:46
  • Generating Your Hypothesis 12:30
  • Finding Your Earlyvangelists 24:09
  • Your Next Steps 12:46


*The basic process for developing a product *How to create a basic spec

About the Instructor(s)


Lee Yanco
Product Manager

Lee Yanco is currently a Product Manager/Engineer at AppNexus, one of NYC's largest and best-capitalized startups, where he and his colleagues have built an online ad exchange that currently handles more than 40 billion real-time auctions per day (more than 10x what the NYSE does). He holds a BS in Economics from the Wharton School at the University of Pennsylvania. For fun Lee has appeared on Who Wants to be a Millionaire and competed recreationally in pun competitions.

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