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Prioritization for Product Managers


David Lifson
VP Product, XO Group

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About This Class

Learn how to work with designers and developers to successfully build digital products. Beginning with laying out ideas, you’ll identify potential risks and validate your assumptions, getting you ready to launch the first version of your product. Once you’ve found product/market fit, you’ll learn how to create a roadmap by combining your long-term vision with key metrics to ensure its success.


  • Introduction 1:50
  • Great Product Managers Are... 3:48
  • Be Lean 1:10
  • 10 Steps to Pitching Your Business 1:24
  • Press Release 1:06
  • Business Model 9:06
  • Q: How do you get people to not mistake an MVP for a quick and dirty solution? 4:15
  • Q: How do you manage multiple teams? 3:41
  • Q: How do you manage future planned product releases? 11:44
  • Step 3: Assumptions 6:04
  • Q: What is a good process to understand user data? 2:37
  • Q: Should the product manager have a background in coding? 4:18
  • Good Reads 5:32


  • Get a feel for communicating with developers and designers.
  • Discover what key elements are necessary for your product roadmap.
  • Learn how to effectively prioritize your product’s needs.

About the Instructor(s)


David Lifson
VP Product
XO Group

David Lifson is VP of Product at XO Group, in charge of The Knot’s wedding vendor marketplace. Formerly, he was VP of Product at Homepolish, Sr. Director of Product Management at Poppin, and GM of Digital Product and Engineering at General Assembly, responsible for all technology at GA, from e-commerce website to internal tools to online education delivery. Prior to joining General Assembly, he co-founded Postling, a social media management tool for small businesses that he sold to LocalVox Media in 2012. He has also been VP of Product at Etsy, Technical Product Manager for Amazon's Personalized Recommendations team, and started his career as a software engineer on Amazon's Community team. He also volunteered for 3 years as the official AngelList Scout in NYC, connecting over 450 investors to high-potential startups.

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