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Learn how to work with designers and developers to successfully build digital products. Beginning with laying out ideas, you’ll identify potential risks and validate your assumptions, getting you ready to launch the first version of your product. Once you’ve found product/market fit, you’ll learn how to create a roadmap by combining your long-term vision with key metrics to ensure its success.
David Lifson is VP of Product at XO Group, in charge of The Knot’s wedding vendor marketplace. Formerly, he was VP of Product at Homepolish, Sr. Director of Product Management at Poppin, and GM of Digital Product and Engineering at General Assembly, responsible for all technology at GA, from e-commerce website to internal tools to online education delivery. Prior to joining General Assembly, he co-founded Postling, a social media management tool for small businesses that he sold to LocalVox Media in 2012. He has also been VP of Product at Etsy, Technical Product Manager for Amazon's Personalized Recommendations team, and started his career as a software engineer on Amazon's Community team. He also volunteered for 3 years as the official AngelList Scout in NYC, connecting over 450 investors to high-potential startups.