Questions? Read our FAQs

Millennials: Engaging The Next Generation of News Consumers

img

Lou Ferrara
Vice President and Managing Editor, The Associated Press

img

James Allen
Vice President Communications and Strategy, Mic

img

Tom Rosenstiel
Executive Director, American Press Institute

img

Megan Hess
Associate Editor, Mashable

img

Francesco Marconi
Media strategist, Innovator, Author, The Associated Press

img

Nancy Lane
Senior Executive Producer, CBS News Digital

img

Brad Best
Assistant Professor, Missouri School of Journalism

Questions? Read our FAQs

About This Class

What do Millennials expect from news? How can media companies create and deliver content to captivate younger audiences? Is there money to be made from this group? These are among the questions industry experts and academic leaders will tackle in this discussion led by The Associated Press at General Assembly.

Chapters

  • Millennials: Engaging The Next Generation of News Consumers 2:03

Takeaways

• Effectively use editorial and product strategy to acquire and engage millennial readers • Mine through the latest research about millennials’ news habits

About the Instructor(s)

img

Lou Ferrara
Vice President and Managing Editor
The Associated Press

Lou Ferrara is an AP vice president for sports, entertainment and business news, plus oversees digital content production and AP’s social media efforts. Lou is innovative and instrumental in AP’s digital shift — for newsgathering in the field and the delivery of content on multiple platforms. Most recently, he’s been leading the introduction of automation technologies to produce AP stories, including 3,000 earnings reports each quarter for AP’s business news report.

img

James Allen
Vice President Communications and Strategy
Mic

As Vice President of Communications and Strategy at Mic, a leading news and media company for young people, Allen oversees all aspects of the company's brand. Each month, more than 22 million readers rely on Mic’s unique sensibility to stay informed and make sense of the world.

Before joining Mic, Allen served as director of communications and chief spokesman for now-Senator Cory Booker. Overseeing a staff of six employees in Newark City Hall, he played a key role in helping Booker successfully balance his responsibilities as mayor of Newark with the demands of a high-profile U.S. Senate campaign.

img

Tom Rosenstiel
Executive Director
American Press Institute

An author, journalist, researcher and media critic, Tom Rosenstiel is one of the nation's most recognized thinkers on the future of media. Before joining the American Press Institute in January 2013, he was founder and for 16 years director of the Project for Excellence in Journalism at the Pew Research Center in Washington, D.C., and co-founder and vice chair of the Committee of Concerned Journalists.

img

Megan Hess
Associate Editor
Mashable

As an associate editor at Mashable, Megan edits and develops stories across each of the site's verticals, including technology, business, lifestyle, entertainment and global news, and publishes content to the site's front pages and seven Twitter accounts. She focuses on ways to streamline the editorial process and keep the newsroom operation nimble, publishing approximately 50 stories/day in a fast-paced environment while ensuring editorial integrity. Mashable is a leading source for news and technology that reports on the importance of digital innovation and how it empowers people around the world. The site draws in 40 million monthly unique visitors and has 20 million social media followers.

img

Francesco Marconi
Media strategist, Innovator, Author
The Associated Press

Francesco Marconi is an award-winning strategist focused on growing the organizations -- and the people -- around him. His ideas on media, storytelling and innovation have been read by hundreds of thousands from around the world.

A media innovator, Francesco manages strategy and corporate development at The Associated Press. Raised in Portugal and Italy and influenced by American TV and newspapers, he decided to move to the U.S. by himself at age 21. He took an unpaid internship at the United Nations researching innovation in developing countries. His work there led to a TEDx talk on innovation, the publishing of his first book, and a scholarship to the Missouri School of Journalism. Later, he completed his post-graduate work at Columbia Business School and Harvard University.

Based in New York, Francesco lives with his wife, Rachel, and his pet fish, Sushi.

img

Nancy Lane
Senior Executive Producer
CBS News Digital

Nancy Lane is the Senior Executive Producer of CBS News Digital. In this role, she oversees all content for CBS News' digital properties, including CBSNews.com, the CBS News mobile apps and social media accounts, and CBSN, the first live anchored streaming news network across all leading digital platforms.

Prior to joining CBSNews.com, Lane was Senior Vice President of Editorial for CNN/U.S., where she directed newsgathering operations, including rapid response to breaking news and in-depth coverage of ongoing and exclusive stories. She also oversaw affiliate desks, domestic bureau chiefs, guest booking, and the deployment of CNN's domestic newsgathering resources.

Previously, Lane served as Vice President and News Director of CNN/U.S. Lane joined CNN in 1981 as an intern in its New York City bureau, and subsequently served as an assignment editor, field and line producer, senior political producer, New York executive producer, Washington executive producer and Deputy Washington Bureau Chief. She graduated from City University of New York-Hunter College. Lane is based at CBS News headquarters in New York.

img

Brad Best
Assistant Professor
Missouri School of Journalism

BRAD BEST served as Future’s Lab advertising editor at the Reynolds Journalism Institute, leading the Adobe Digital Analytics Competition and the News Publisher Digital Analytics Initiative. Best established the Journalytics Summit, which brought thought leaders from the analytics industry and news publishers together to discuss how to increase revenue and engagement with their digital products. During that time he also served as an adjunct professor in strategic communication at the Missouri School of Journalism teaching Interactive Advertising, Media Sales and YAYA Connection as well as serving as technology director for Mojo Ad, the student-staffed advertising agency that specializes in the Youth and Young Adult (YAYA) market.

Related videos