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Marketing Your Mobile App: Pre-Launch Strategies


Stacey Mulcahy
Technical Evangelist, Microsoft

Questions? Read our FAQs

About This Class

Before you launch your app, make sure what you have is marketable. This class covers how to design for your market, improve the quality of your application, and support your application in the wild. You’ll learn how to identify your audience, conduct market research, and develop a social strategy before launch.


  • Introduction 3:22
  • Mobile App Market 9:00
  • App Concept 2:00
  • App Design: The Name 9:53
  • App Design: The Icon 15:56
  • App Design: The App Store Description 20:32


  • Understand how to describe and appeal to your target audience.
  • Identify criteria of brand consistency.
  • Use marketing techniques in your app merchandising.

Prereqs & Preparation

This class is geared towards aspiring and experienced mobile application developers alike.

About the Instructor(s)


Stacey Mulcahy
Technical Evangelist

Stacey Mulcahy helps developers create amazing Windows 8 applications. She has been making things since 2001, almost solely in the digital agency space where she have worked for companies like Teknision Inc, Fuel Industries, IQ Interactive and Big Spaceship in a variety of technical roles.

Her latest passion is physical computing — working with the Raspberry Pi, BeagleBoard and the Arduino. She spends as much time as she can collaborating with her good friend Dave Sheinkopf, who is a master in all things electronics.

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