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Marketing Your Mobile App: Post-Launch Strategies


Stacey Mulcahy
Technical Evangelist, Microsoft

Questions? Read our FAQs

About This Class

This class covers how to promote and pitch your own mobile app. We’ll explore marketing via social media, setting a release date, and leveraging ratings, reviews, and basic analytics. Stacey Mulcahy will help you learn how to compile and analyze user data to inform your marketing decisions, understand different messaging strategies to facilitate ongoing communication between you and your customers, and measure your marketing effectiveness and prevent negative app reviews.


  • Introduction 3:32
  • The Elevator Pitch 8:25
  • Promotional Sites and Social Strategies 27:46
  • Launch Party 4:35
  • Feedback and Ratings 18:41


  • Create a promotional site for your mobile app.
  • Learn how to market your app’s launch.
  • Leverage data from users and reviews.

Prereqs & Preparation

This class is geared towards aspiring and experienced mobile application developers alike.

About the Instructor(s)


Stacey Mulcahy
Technical Evangelist

Stacey Mulcahy helps developers create amazing Windows 8 applications. She has been making things since 2001, almost solely in the digital agency space where she have worked for companies like Teknision Inc, Fuel Industries, IQ Interactive and Big Spaceship in a variety of technical roles.

Her latest passion is physical computing — working with the Raspberry Pi, BeagleBoard and the Arduino. She spends as much time as she can collaborating with her good friend Dave Sheinkopf, who is a master in all things electronics.

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