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This class covers how to promote and pitch your own mobile app. We’ll explore marketing via social media, setting a release date, and leveraging ratings, reviews, and basic analytics. Stacey Mulcahy will help you learn how to compile and analyze user data to inform your marketing decisions, understand different messaging strategies to facilitate ongoing communication between you and your customers, and measure your marketing effectiveness and prevent negative app reviews.
This class is geared towards aspiring and experienced mobile application developers alike.
Stacey Mulcahy helps developers create amazing Windows 8 applications. She has been making things since 2001, almost solely in the digital agency space where she have worked for companies like Teknision Inc, Fuel Industries, IQ Interactive and Big Spaceship in a variety of technical roles.
Her latest passion is physical computing — working with the Raspberry Pi, BeagleBoard and the Arduino. She spends as much time as she can collaborating with her good friend Dave Sheinkopf, who is a master in all things electronics.