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Make the Most of Startup Capital: Capital Efficiency Strategies


Arie Abecassis
Venture Partner, DreamIt Ventures; Founder, ICONYC labs

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About This Class

Most of the discussion around startup finance is focused on the initial phases of finding securing capital. The purpose of this class is to teach entrepreneurs how to best use capital to build a healthy business, create exit opportunities, and increase the potential for future funding.


  • Introduction 8:14
  • Operating Leverage 12:16
  • Financial Leverage 6:40
  • Product and Technology Considerations 15:40
  • Operations Strategies 15:39


  • Cover the typical cost structure for a software startup, and how that may vary by industry and customer segment
  • Review fixed costs, variables costs and operating leverage
  • Discuss economic and strategic trade-offs associated with building a technology team vs outsourcing
  • Discover best practices associated with customer acquisition and retention
  • Learn how to assess the merits of raising additional rounds of capital
  • Tap into alternative, non-equity sources of capital

About the Instructor(s)


Arie Abecassis
Venture Partner
DreamIt Ventures; Founder, ICONYC labs

As a founder of ICONYC labs, and a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality and plans into action.

Arie has worked closely with a number of amazing founders and companies, including SeatGeek, Adaptly, BiznessApps and MAZ Digital. In addition to spending time with the General Assembly community, every now and then, Arie contributes his thoughts on the state of technology and entrepreneurship in various tech blogs.

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