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Lean Product Design


Peter Bell

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About This Class

Before you start developing software, it's really important to think about the assumptions that underlie your business model. At GA we distinguish between projects (for enhancing services that are already successful) and experiments (to determine whether a proposed solution would be of interest to our audience). In this session we'll look at how to distinguish between projects and experiments and how to create good experiments that will allow you to quickly and cost effectively learn what your final product or service should be.


  • Introduction 0:41
  • Essentials 1:04
  • Building vs. Learning 4:09
  • Minimum Viable Product 10:37
  • Q: Should you kill one feature per week on your site? 3:54
  • Crossing the Chasm 8:36
  • Projects vs. Experiments 1:49
  • Incremental Experiments 5:18
  • Discovery Projects 4:50
  • Q: Where is the best place to find innovators? 1:08
  • Q: How do you improve a sign up process? 1:52
  • Q: What should you do after your MPV was successful? 1:51


  • Validate your idea through market research and competitive analysis
  • Create a product roadmap that will help you choose features to build a minimum viable product
  • Create wireframe mockups of your MVP using Balsamiq
  • Learn how to manage the product development process
  • Gauge key metrics to measure your product’s adoption and usage

Prereqs & Preparation


About the Instructor(s)


Peter Bell

Peter is founder and CTO of Speak Geek. He teaches business people to more effectively hire and manage developers - even if they don’t know how to code. He also provides help with coming up with mobile strategies, lean product development and specifying software and provides due diligence on engineers and outsourcing companies.

Peter is also a contract member of the Github training team and teaches a wide range of developer topics - from git, github, chef, devOps and hosting/scaling topics to neo4j, mongodb, redis, client MVC frameworks, javascript, ruby, python and java.

He has presented at a range of conferences including DLD conference, ooPSLA, QCon (New York, San Francisco and Shanghai), RubyNation, SpringOne2GX, Code Generation, Practical Product Lines, the British Computer Society Software Practices Advancement conference, DevNexus, cf.Objective(), CF United, Scotch on the Rocks, WebDU, WebManiacs, UberConf, the Rich Web Experience and the No Fluff Just Stuff Enterprise Java tour.

He has been published in IEEE Software, Dr. Dobbs, IBM developerWorks, Information Week, Methods & Tools, Mashed Code, NFJS the Magazine and GroovyMag. He's currently writing a book on managing software development for Pearson.

He is an organizer of the CTO School - an organization in NYC devoted to creating the next generation of technical leaders. He also organizes the node.js meetup in New York and co-organizes the Domain Driven Design and Grails meetups.

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