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User acquisition marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This class serves as a basic introduction to the practice of user acquisition marketing and is aimed at giving students an overview of key terminology, concepts, and approaches.
Lauren Perkins is a Brand Marketer, Community Builder, and Author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015). As the founder & CEO of Perks Consulting, a brand-led digital innovation consultancy, Lauren has spent a decade teaching growth stage companies to “Think like Brand. Act like a Startup.™” through her expertise in leading brand innovation and digital adoption. Lauren regularly contributes to CMX, Inc. and Forbes, and is a founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing.