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How to Interview, Evaluate, & Hire Digital Designers

Jill Nussbaum
Executive Director of Product Design, Barbarian Group

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About This Class

Finding talented designers with relevant prior experience is one of the biggest challenges facing start-ups, agencies, and digital businesses today. It is difficult to attract the right folks, evaluate their skills, and understand if they will work within your organization, especially if there is not someone with design management experience on your staff. This class will walk step-by-step through the interview process, from resume evaluation through final interview, providing tips on questions to ask and insight on potential hazard signs.


  • Introduction 3:01
  • Agenda 0:39
  • Resume evaluation 4:31
  • Q: should you hire someone who meets your style? 1:01
  • The first interview 7:49
  • Q: Should the candidate work independently or with a team 0:22
  • Q: How much time do you give each candidate to complete the exercise- 0:47
  • The second interview 1:23
  • The third interview 1:20
  • Q: How many references do you check? 0:27
  • The offer 2:52
  • The first day 1:06
  • Q: What are good places to find freelancers? 1:12
  • Q: Do short term hires lead into fulltime? 0:58
  • Q: How do you choose salaries? 1:07


  • Evaluate the resume and applications of designers
  • Identify the right questions to ask in an interview
  • Determine who is the right fit for your team
  • Describe best practices for onboarding new designers

About the Instructor(s)

Jill Nussbaum
Executive Director of Product Design
Barbarian Group

Jill’s a passionate believer in the transformative power of well-conceived and smartly designed digital experiences. She’s had the opportunity to work at the forefront of developing technologies, and collaborate with brands that make a big impact in the world — Nike, GE, Samsung and Virgin, to name a few.

As the Executive Director of Product Design at the Barbarian Group, Jill works with clients to develop long-term product experiences, and oversees the User Experience group. Previously she was an Executive Creative Director at R/GA, and a key player behind the design of the Nike+ platform, which was named “Campaign of the Decade” by the One Club and Adweek. In her role, she oversaw the evolution of the platform to include Nike+ Fuelband, Nike+ Basketball and Nike+ Training.

Jill is active member of the NY design community and enjoys teaching, public speaking, writing, and advising young designers and tech start-ups. She currently teaches in the Interaction Design MFA program at the School of Visual Arts, and is a contributing writer for PSFK. She has given talks at SxSW, AIGA/NY, IxDA, and General Assembly.

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