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How to Build a Software Business


Peter Bell

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About This Class

Got a great idea for a new mobile app, website, or embedded system? In this class, you’ll look at how the most successful companies are going from concept to code. Find out how you can validate elements of your ideas without even writing code, as well as how you can effectively specify and manage the software development process to make sure you get the software that you need as quickly and cost effectively as possible.


  • Introduction 4:13
  • Debugging the Business Plan 7:06
  • Finding Your Team 8:54
  • Specifying Software 16:53
  • Managing Software Development 15:27
  • Overview 1:36
  • Q: How do you find out what a website's language is? 1:39
  • Q: Are there any good Meetups? 1:13
  • Q: Would you hire someone without looking at their code? 1:35


  • Examine how specific companies turned from ideas into real-life entities.
  • Develop a strategy specific to your idea and learn how to implement it.
  • Find out the best way to manage the development process.

About the Instructor(s)


Peter Bell

Peter is founder and CTO of Speak Geek. He teaches business people to more effectively hire and manage developers - even if they don’t know how to code. He also provides help with coming up with mobile strategies, lean product development and specifying software and provides due diligence on engineers and outsourcing companies.

Peter is also a contract member of the Github training team and teaches a wide range of developer topics - from git, github, chef, devOps and hosting/scaling topics to neo4j, mongodb, redis, client MVC frameworks, javascript, ruby, python and java.

He has presented at a range of conferences including DLD conference, ooPSLA, QCon (New York, San Francisco and Shanghai), RubyNation, SpringOne2GX, Code Generation, Practical Product Lines, the British Computer Society Software Practices Advancement conference, DevNexus, cf.Objective(), CF United, Scotch on the Rocks, WebDU, WebManiacs, UberConf, the Rich Web Experience and the No Fluff Just Stuff Enterprise Java tour.

He has been published in IEEE Software, Dr. Dobbs, IBM developerWorks, Information Week, Methods & Tools, Mashed Code, NFJS the Magazine and GroovyMag. He's currently writing a book on managing software development for Pearson.

He is an organizer of the CTO School - an organization in NYC devoted to creating the next generation of technical leaders. He also organizes the node.js meetup in New York and co-organizes the Domain Driven Design and Grails meetups.

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