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Hootsuite - Community Management


Dr. William J. Ward
Director of Education Strategy, Hootsuite

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About This Class

The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organization, titles which are often used interchangeably with no real understanding of the individual roles and responsibilities of each.

In this livestream, Hootsuite’s Director of Education Strategy and Newhouse adjunct professor Dr. William J. Ward will look to uncover and explain these differences. This livestream will be a great refresher for those already in social media manager and community manager roles, and a great introduction for those looking to learn more about these roles when considering career transitions.

This is an interactive livestream, and we encourage you to tweet any questions to Dr. Ward before and during the webinar by using the hashtag #gahootsuite.


  • Hootsuite Presents: Community Management vs. Social Media Magement 52:58


What does community infer as opposed to social media? How does this relate to your respective audiences? How do these align with your business objectives What are the tools available to drive towards these objectives? Who is best suited to deliver on social strategy, content production, customer engagement, community development, analytics and ROI and more.

About the Instructor(s)


Dr. William J. Ward
Director of Education Strategy

Dr. William J. Ward — a.k.a. "DR4WARD" — is Director of Education Strategy at Hootsuite and teaches social media at the S.I. Newhouse School of Public Communications at Syracuse University. He helps organizations from wide-ranging industries integrate new media and digital technologies into an integrated strategy. He is a pioneer in using digital and social media learning technologies for professional development and is ranked one of the Top Marketing Professors on Twitter by Social Media Marketing Magazine. DR4WARD is an authority on digital and social business, quoted in The New York Times, Wall Street Journal, USA TODAY, Inc., Forbes, Fortune, CNN, Bloomberg Businessweek, FastCompany, NPR and The Huffington Post, and called upon to speak at TEDx and SXSW Interactive Conferences.

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