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Her Career: A Discussion with Goop


Lisa Gersh Hall
CEO, Goop

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About This Class

Goop is one of the rare places on the web where food, shopping, and mindfulness collide—generating the very best experiences, recipes, products, and advice. Originally conceived as a weekly e-mail newsletter, goop has grown significantly since its launch, now providing daily content and a roster of collaborations with top designers, partnering to create wardrobe staples and special finds. Goop has become a fully shoppable lifestyle brand, while continuing to provide suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. Ultimately, goop is an indispensable resource for all who love to make, go, get, do, be and see. CEO Lisa Gersh has built on the momentum of the company started by Academy Award winning actress Gwyneth Paltrow, by diversifying its opportunities to engage directly with its consumers.

Lisa will discuss her career path as an executive and leader in the entertainment and media spaces, overcoming obstacles and challenges in male-dominated industries. She will focus on her work creating media companies and elevating them into relevant, reputable brands across broadcast and digital platforms.

Previously, Gersh served as President and CEO of Martha Stewart Living Omnimedia Inc. from 2011 – 2013. Prior to that, Gersh was President of Strategic Initiatives of NBCUniversal, Inc. from 2007 – 2011, where she pioneered the company’s Education Nation platform. Gersh also co-founded Oxygen Media, LLC in 1998, serving as its President and COO.

This is an interactive live stream, and we encourage you to tweet any questions before and during the live stream by using the hashtag #GAxGOOP.


  • Her Career: A Discussion with Goop 54:27


• How to keep on top of new platforms and trends in rapidly changing industries

• How to work your way up the corporate ladder

• How to elevate and expand a brand

• How women can compete in male-dominated industries

About the Instructor(s)


Lisa Gersh Hall

Ms. Lisa Gersh Hall is the CEO of GOOP. Previously, Lisa served as the President and CEO of Martha Stewart Living Omnimedia Inc. from 2011 until 2013. She was responsible for all aspects of day-to-day operations, in addition to overseeing Martha Stewart Living Omnimedia, Inc 's businesses, which includes Publishing, Broadcasting and Merchandising. Lisa served as the President of Strategic Initiatives of NBCUniversal, Inc. from 2007 to 2011. She was responsible for the Weather Channel Company partnership serving as interim CEO. In addition, while at NBC Universal, Lisa pioneered the creation of the company’s groundbreaking Education Nation platform. She joined NBC Universal in 2007 after NBC acquired Oxygen Media. . She co-founded Oxygen Media, LLC in 1998 and served as the President and COO. Lisa led the day-to-day operations of Oxygen Media, and served as the principal engineer of Oxygen's foundation partnerships with Carsey-Werner LLC and Harpo Productions, Inc. She played a major role in securing distribution for the women-oriented network, which is in 52 million homes. She has been a Director at Hasbro Inc. since July 1, 2010. She served as Director of The Knot, Inc. from June 6, 2005 until June 29, 2010. Lisa holds a B.A. in Political Science and Economics from the State University of New York Binghamton and a J.D. from Rutgers Law School.

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