Questions? Read our FAQs

Get the Word Out: A Discussion with PR School

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Angela Jia Kim
Founder, Om Aroma & Co. + Savor the Success

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Rachel Hofstetter
CEO and Co-Founder, guestery, PR School

Questions? Read our FAQs

About This Class

Want to get the word out about your company and brand? Of course you do! 83% of founders say they want more visibility—because if only people knew about their product or service, of course they’d buy or use it!

Learn how to get big buzz with this exclusive livestream with the PR School team, where you'll discover the #1 secret to getting PR and the 3-Step Strategy that has helped entrepreneurs land up to 100 press hits a year.

PR School is the brainchild of Rachel Hofstetter, a former Oprah Magazine editor, and Angela Jia Kim, successful eco-beauty entrepreneur and business mentor. Together, they have come together with a team of top editors to teach their PR formula to help other creators, makers, and doers to create strategic buzz and get the word out about their brands. Their strategies and connections have successfully landed PR School grads spotlight features in Today Show, Oprah Magazine, Allure, and InStyle.

Chapters

  • Get the Word Out: A Discussion with PR School 52:41

Takeaways

• The #1 Secret Strategy to great PR • Case Study: How I got my Startup on the Today Show • How to tell the story about your brand that editors will love • Stop stressing about your press release and do this instead

About the Instructor(s)

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Angela Jia Kim
Founder
Om Aroma & Co. + Savor the Success

Angela Jia Kim is a concert pianist-turned-beauty entrepreneur, with the eco-chic Om Aroma skincare line, Savor Spa, and Savor the Success, a community for creators + makers. She grew her Savor beauty-to-business lifestyle brand from scratch to seven figures and has become the go-to connector for the national press and the movers and shakers of the world. She is the creator of the hugely popular Daily Action Planner productivity tool. And after successfully getting hundreds of press hits a year, she partnered on PR School to share her secret PR formulas with others.

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Rachel Hofstetter
CEO and Co-Founder
guestery, PR School

Rachel Hofstetter is a connector of people and ideas: first, as an editor at O, the Oprah Magazine, and then as the author of Cooking Up a Business (Penguin), the best-selling guide to food entrepreneurship, and the founder of guesterly. Now, she connects entrepreneurs, creators, and makers with the editors and writers who want to feature them at PR School.

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