Questions? Read our FAQs

Get Social: GA Social Marketing Summit

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Adam Rich
Co-founder and Editor-in-Chief, Thrillist

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Samantha Ortega
Director of Advertising Strategy, Gawker Media

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Amy Lee
Senior Brand Strategist, Wolff Olins

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Andrew Gorenstein
Chief Revenue Officer, Gawker Media

Questions? Read our FAQs

About This Class

Watch a recorded version of our #GetSocial Marketing Summit, where we examined social marketing through keynotes, panels, and case studies with experts in leveraging social media to acquire customers.

The event was headlined by:

Adam Rich, Co-founder and Editor in Chief of Thrillist, chatting fireside on what makes share-worthy content.

Andrew Gorenstein, Chief Revenue Officer at Gawker Media, talking about the importance of storytelling to service your readership and amplify your brand voice.

A panel of e-tail senior marketers discussing how social media integrates with customer service and brand strategy.

The conference concluded with keynote presentations on Social Returns—how to translate your social impact into sales metrics that your Ops team will understand.

Chapters

  • What makes Content Social? with Miki and Radha Agrawal 33:16
  • Brand and Storytelling with Amy Lee 29:45
  • Fireside Chat with Adam Rich 47:33
  • Service your Readership and Amplify your Brand with Andrew Gorenstein and Samantha Ortega 23:58
  • Scaling Social Strategy with Dan Grossman 29:05
  • The Science of Attention with Frank Speiser 17:55
  • M&S Case Study with Elisabeth Bromberg 17:06

Takeaways

  • Understand what makes content social
  • Identify the most relevant social platforms for your brand's message
  • Learn how to measure ROI of social campaigns and translate those metrics into revenue

About the Instructor(s)

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Adam Rich
Co-founder and Editor-in-Chief
Thrillist

Adam Rich is the co-founder and editor-in-chief of Thrillist Media Group, responsible for overseeing the growth of its editorial content from a newsletter to 600 friends and family to the leading men's digital media company. Sitting at the intersection of content and commerce, TMG reaches over 15 million guys across the globe every month, giving them the ammo they need to make decisions about how to spend their time and money in the categories they care about most. Thrillist Media Group consists of food, drink and travel property Thrillist; tech-meets-lifestyle site Supercompressor; and style destination JackThreads.

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Samantha Ortega
Director of Advertising Strategy
Gawker Media

Samantha Ortega is Studio@Gawker’s Director of Advertising Strategy, overseeing the development of branded content programs for all partners. She came to Gawker over four years ago from Syracuse University where she majored in Creative Advertising at the Newhouse School. Samantha loves design and is ridiculously obsessed with fonts.

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Amy Lee
Senior Brand Strategist
Wolff Olins

Amy is a rigorous and creative thinker who uses her commercial and corporate experience to bring a fresh perspective to brand strategy and innovation. Since joining Wolff Olins in 2009, she has worked with organizations across a wide range of sectors and countries, including Russian telecommunications company Beeline, UK beauty retailer Space.NK, PwC, American Express, and Brooklyn Museum.

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Andrew Gorenstein
Chief Revenue Officer
Gawker Media

Andrew manages all aspects of revenue generation for Gawker Media, including Gawker's Sales, Marketing, E-commerce, Ad Operations, and Studio@Gawker teams. He is a seasoned sales executive with over a decade of digital sales and management experience, and was recently named one of AdAge's 40 Under 40.

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