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From Social to Sale: Developing Customer Relationships with Social Media


Dan Grossman
Group Director Digital Marketing Strategy, VaynerMedia

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About This Class

You’ve established a following on your social networks of choice. Now, you need to engage your consumers and develop and work towards your objectives. In this class, we’ll discuss various approaches to managing your social presence to drive business results.


  • Introduction 1:29
  • How to Monetize Social Campaigns 0:25
  • Social Media Impact on the Customer Journey 0:47
  • Overview of Social Platforms 3:35
  • Build Context, Drive Awareness 2:09
  • Drive Intent 4:03
  • Finally, Drive Sales 2:48
  • The ROI of Social Campaigns 3:25
  • Q&A 12:13


  • Understand how social strategy differs across platforms
  • Identify key strategies for developing relationships with customers on social platforms
  • Understand the "Give, Give, Ask" strategy behind Social Media Marketing

Prereqs & Preparation

Basic knowledge of social platforms.

About the Instructor(s)


Dan Grossman
Group Director Digital Marketing Strategy

Dan Grossman is a Group Director at digital consulting agency, VaynerMedia where he advises Fortune 500 companies in developing strategies for leveraging social and emerging platforms. Prior to VaynerMedia, he worked as a strategist with The OutCast Agency with clients such as GE, TurboTax, and Jawbone.

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