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Startup founders, first employees, and entrepreneurs want to learn about their customers needs and abilities. Implementing lean UX research techniques enables you to create sustainable businesses. This class will open with the heart and soul of good research: focused research questions. Learn about three key research topics that every entrepreneur wants to answer with UX research: experience sampling, card sorting, and usability testing.
Sr. User Experience Researcher
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City and author of the book, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli chapter of the User Experience Professionals' Association and is a mentor at Google's Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UXPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA.
He is @tsharon on Twitter.