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Essentials of Crowdfunding


Sherwood Neiss
Partner, Crowdfund Capital Advisors

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About This Class

With the rise of crowdfunding as an alternative solution to raising capital, the landscape for entrepreneurial financing is rapidly evolving. There are estimated to be over 500 crowdfunding platforms in development worldwide, up 60% from a year ago. Come explore this growing industry and what makes it so successful.


  • Introduction 3:50
  • What is Crowdfunding? 2:03
  • Origins 11:35
  • JOBS Act 13:07
  • Types of Crowdfunding 4:10
  • Game Changers 5:40
  • When to Crowdfund 1:18
  • Ecosystem 1:26
  • Small Business 1:31
  • Equity vs. Debt 2:03
  • Seed Investing 1:08
  • Q: What is the value of crowdfunding portals? 1:50
  • Q: What is the value of venture capitalists? 1:18
  • Q: What's in store for the future? 1:10
  • Q: How disruptive will this be? 2:14


  • Explain what crowdfunding platforms are, how they work, and who uses them.
  • Recognize key considerations to make when developing a crowdfunding campaign
  • Describe strategies for executing a successful crowdfunding campaign

About the Instructor(s)


Sherwood Neiss
Crowdfund Capital Advisors

Sherwood Neiss, Principal of Crowdfund Capital Advisors, is an expert at building successful businesses. As a 3-time INC500 winner whose company won E&Y’s Entrepreneur of the Year, Sherwood understands the keys to entrepreneurial success from concept to company to sale.
As a serial entrepreneur and investor during the credit crunch, Sherwood saw a need for a change in outdated securities laws and did something about it—as a co-founding member of Startup Exemption, Sherwood co-authored the Crowdfunding Framework used in the JOBS Act that was signed into law by President Obama on April 5, 2012.
Within Crowdfund Capital Advisors (CCA), Sherwood works with clients ranging from governments and banks that are looking for ways to boost economic development in their countries to investment firms looking for access to increased deal flow that crowdfunding creates. Sherwood serves as an advisor to several crowdfunding platforms and crowdfunding technologies giving him a unique understanding and view of the industry and market. As an industry leader, Sherwood contributes to several publications including VentureBeat and TechCrunch. He additionally wrote Crowdfund Investing for Dummies through Wiley & Son’s.

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