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The Lean Startup methodology has disrupted businesses everywhere. As a result of a more innovative, entrepreneurial-based economy, business leaders have been forced to take a fresh look at growth opportunities and the type of organization they need to build in order to stay competitive. Born out of the startup culture, Lean Startup provides the pathway to business transformation. So, how can businesses of all sizes apply Lean Startup principles to modernize and foster continuous innovation? In this special event, Eric Ries, author of The Lean Startup and the Kickstarter-backed Leader’s Guide, sits down with entrepreneur Leslie Bradshaw, Managing Partner of MadebyMany, to discuss next generation leaders, what it really takes to innovate, and how to create a culture that will sustain.
• Understand the Lean Startup Methodology
The Lean Startup
Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business. He graduated in 2001 from Yale University with a B.S. in Computer Science. While an undergraduate, he co-founded Catalyst Recruiting. Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. He later co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. In 2008 he served as a venture advisor at Kleiner Perkins Caufield & Byers before moving on to advise startups independently. Today he serves on the board of directors for Code for America and on the advisory board of a number of technology startups and venture capital firms. In 2009, Ries was honored with a TechFellow award in the category of Engineering Leadership. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. The Lean Startup methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review, Inc., Wired, Fast Company, and countless blogs. He lives in San Francisco with his wife, Tara.
Made by Many
Leslie Bradshaw is a battle-tested innovator, operator, leader, and growth-driver.
Currently, she serves as managing partner of Made by Many, an agency that helps clients create digital products that have the potential to transform their businesses. After eight years of launching game-changing digital ventures for Burberry (Art of the Trench), Microsoft (Skype in the Classroom), and Universal Music (Composed), London-based Made by Many brought Bradshaw in to help expand its presence in the U.S. market.
Bradshaw is also a fellow at the U.S. Chamber of Commerce Foundation. There she translates trends in technology and entrepreneurship into actionable remits for policy makers and Fortune 5000 executives.
Previously, Bradshaw founded and led a data visualization agency that was twice-named to the Inc. 500 for revenues generated under her six-year tenure.
For her perspective ‘from the trenches,’ Bradshaw has contributed to and been featured by The New York Times, Fast Company, AdAge, Inc, Wired, The Washington Post, Forbes, NPR, and Yahoo. Most notably, Fast Company named her one of the Most Creative People in Business for “making data science cool” (2013) and as one of the Most Influential Women in Technology for being the “operational energy” behind her first company’s explosive growth (2011).
A Phi Beta Kappa graduate of the University of Chicago and co-founder of her family’s Willamette Valley-based pinot noir vineyard, Bradshaw is passionate about excellence.