Get unlimited access to all upcoming live streams and on-demand classes for $49 USD/month.
Questions? Read our FAQs
Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community.
Lauren Perkins is a Brand Marketer, Community Builder, and Author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015). As the founder & CEO of Perks Consulting, a brand-led digital innovation consultancy, Lauren has spent a decade teaching growth stage companies to “Think like Brand. Act like a Startup.™” through her expertise in leading brand innovation and digital adoption. Lauren regularly contributes to CMX, Inc. and Forbes, and is a founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing.