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Creating a Mobile Strategy


Peter Bell

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About This Class

If you already have a business, you need a mobile strategy. In this session we look at a range of techniques from responsive design and mobile first to mobile sites and native apps. We also look at the possibilities of technologies like PhoneGap and Titanium Appcelerator for developing native apps more quickly and cost effectively. By the end of the session you should have a range of proven techniques that will help you to come up with the appropriate mobile strategy for your business.


  • Introduction 4:02
  • Creating a Mobile Strategy 7:09
  • Mobile Site 2:34
  • Responsive Design 5:23
  • Mobile Framework 2:38
  • Building a Mobile App 2:08
  • Phonegap 2:27
  • Titanium Appcelerator 2:50
  • Ruby Motion 1:11
  • Calatrava 1:57
  • Yapp, etc. 3:05
  • Developing a Mobile Strategy 15:51
  • Q: Is there a tool that can do A-B testing on an app the same way it tests on websites? 1:33
  • Q: Can you have the same database for your app and your website? 1:41
  • Q: How do you get the full functionality of a mobile device? 1:06
  • Q: How long does it take to build a native app? 1:02
  • Q: What are the effective strategies to increase user engagement? 1:48


  • Decide if a mobile website, web app, or native app is right for your business
  • Understand the difference between applications for phones and tablets
  • Discover the kind of metrics you can use to decide on the best platform

About the Instructor(s)


Peter Bell

Peter is founder and CTO of Speak Geek. He teaches business people to more effectively hire and manage developers - even if they don’t know how to code. He also provides help with coming up with mobile strategies, lean product development and specifying software and provides due diligence on engineers and outsourcing companies.

Peter is also a contract member of the Github training team and teaches a wide range of developer topics - from git, github, chef, devOps and hosting/scaling topics to neo4j, mongodb, redis, client MVC frameworks, javascript, ruby, python and java.

He has presented at a range of conferences including DLD conference, ooPSLA, QCon (New York, San Francisco and Shanghai), RubyNation, SpringOne2GX, Code Generation, Practical Product Lines, the British Computer Society Software Practices Advancement conference, DevNexus, cf.Objective(), CF United, Scotch on the Rocks, WebDU, WebManiacs, UberConf, the Rich Web Experience and the No Fluff Just Stuff Enterprise Java tour.

He has been published in IEEE Software, Dr. Dobbs, IBM developerWorks, Information Week, Methods & Tools, Mashed Code, NFJS the Magazine and GroovyMag. He's currently writing a book on managing software development for Pearson.

He is an organizer of the CTO School - an organization in NYC devoted to creating the next generation of technical leaders. He also organizes the node.js meetup in New York and co-organizes the Domain Driven Design and Grails meetups.

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