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Create Superfans and Generate New Business on Twitter


Mike Fraietta
Senior Social Business Strategist, Social Edge Consulting, LLC

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About This Class

Although most attention is paid to the content brands tweet to their entire audience, most of the power of Twitter comes from the ability to listen to chatter surrounding your brand. This class will teach you strategies to find and engage with community members who could be your brand’s next superfan. Additional strategies around lead generation will be discussed.


  • Introduction 1:24
  • The Idea Behind Superfans 1:02
  • Operators 11:55
  • Creating Superfans 37:07


  • Identify and use new superfan and lead listening strategies
  • Learn how to identify potential superfans and craft copy to engage them in an attention-catching way

Prereqs & Preparation

  • A Twitter account
  • A TweetDeck account

About the Instructor(s)


Mike Fraietta
Senior Social Business Strategist
Social Edge Consulting, LLC

Mike Fraietta has been knee-deep in the social media and social business game as a professional for the last five years serving as a Chief Listener and Community Manager at two successful software companies, as Enterprise Community Manager for one of the world's largest media companies and as an ongoing consultant/project specialist. In addition to his consulting duties at Social Edge, he serves as an Adjunct-Professor at NYU and is mentoring the launch of a media incubator with the Centre for Social Innovation.

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