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Business Development for Beginners: Hack Together a MVP and Find Your First Customers


Brian Scordato
Founder, Tacklebox Accelerator

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About This Class

A Minimum Viable Product (MVP) is a strategy used for fast quantitative market testing of products. In this class, Brian will teach a few strategies for hacking together a MVP and finding your first real users. He’ll also help students consider revenue models and hiring strategies for new teams.


  • Introduction 11:37
  • Whittle 3:33
  • Hack and Implement 8:20
  • Hit the Streets 2:54
  • Decision Point 8:53
  • Team 4:12
  • Problem + Solution 0:34
  • Market 2:16
  • Customer 5:29
  • Business Model 1:56
  • How to Build? 1:25
  • Final Decision Point 7:52


  • Know when to build a MVP
  • Understand the process of hacking together an MVP and learning from it
  • Learn how to find customers
  • Figure out the difference between popular revenue models

About the Instructor(s)


Brian Scordato
Tacklebox Accelerator

Brian Scordato is currently the founder of Tacklebox Accelerator, a 5-week "pre-accelerator" program for people with full-time jobs looking to transition into launching and running their startup idea full-time in NYC. Formerly, Brian founded 3 funded startups, most recently the mobile dating app Find Your Lobster. He's consulted for numerous startups, spent time on the investing side of the business at Johnson & Johnson's internal Venture Capital arm JJDC, and acts as an advisor for three startups. Brian has an MBA from UNC's Kenan-Flagler Business School and a BA in Economics from Union College. He lives in NYC and is a triathlete.

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