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Business Development for Beginners: Find your Product Solution, Name, and Funding


Brian Scordato
Founder, Tacklebox Accelerator

Questions? Read our FAQs

About This Class

Users love products that solve problems. In the product development process, after you’ve validated your problem statement, it’s time to envision the product that will be the solution to the problem. In this class, Brian will guide you through that process as well as teach you strategies for naming and seeking funding for your startup.


  • Introduction 3:25
  • Solution 19:19
  • Naming 5:04
  • The Elevator Pitch 3:08
  • Hit the Streets 14:57
  • Decision Point 6:56


  • Identify the core solution to your business hypothesis
  • Find and evaluate sources of funding
  • Choose the best name for your startup

About the Instructor(s)


Brian Scordato
Tacklebox Accelerator

Brian Scordato is currently the founder of Tacklebox Accelerator, a 5-week "pre-accelerator" program for people with full-time jobs looking to transition into launching and running their startup idea full-time in NYC. Formerly, Brian founded 3 funded startups, most recently the mobile dating app Find Your Lobster. He's consulted for numerous startups, spent time on the investing side of the business at Johnson & Johnson's internal Venture Capital arm JJDC, and acts as an advisor for three startups. Brian has an MBA from UNC's Kenan-Flagler Business School and a BA in Economics from Union College. He lives in NYC and is a triathlete.

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