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Business Development for Beginners: 3 Steps to Acquire and Keep Customers


Arie Abecassis
Venture Partner, DreamIt Ventures; Founder, ICONYC labs

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About This Class

Whether you are Apple, Google, or a lemonade stand, your business starts with your first customer. In this class, Arie explores customer acquisition and retention — from defining key metrics and tracking performance targets to evaluating leads and choosing marketing channels.


  • Introduction 3:10
  • Customer Acquisition and Retention 7:04
  • 3 Steps 16:31
  • Takeaways 5:26


  • Choose the best marketing channel for your business
  • Generate and evaluate leads
  • Understand key metrics

About the Instructor(s)


Arie Abecassis
Venture Partner
DreamIt Ventures; Founder, ICONYC labs

As a founder of ICONYC labs, and a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality and plans into action.

Arie has worked closely with a number of amazing founders and companies, including SeatGeek, Adaptly, BiznessApps and MAZ Digital. In addition to spending time with the General Assembly community, every now and then, Arie contributes his thoughts on the state of technology and entrepreneurship in various tech blogs.

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