Questions? Read our FAQs

Building Your First Ecommerce Store

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Ross Beyeler
Founder and CEO, Growth Spark

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Keir Whitaker
Designer Advocate, Shopify

Questions? Read our FAQs

About This Class

In this session Ross Beyeler, founder of the Boston-based ecommerce web agency Growth Spark, will share his experiences building a successful web agency focused on ecommerce and the Shopify platform. Targeted at freelancer web designers and agencies, this event will demonstrate how to get started with ecommerce from both a technical and business perspective.

Chapters

  • Building Your First Ecommerce Store 6:23

Takeaways

• Key ecommerce concepts including products, variants, collections, link-lists, cart and checkout • Ecommerce theme structure, required theme templates, local and global variables and custom templates • The role of HTML, CSS and Liquid in theme development • Liquid language concepts including output, filters, logic and loops • Setting up client stores

Prereqs & Preparation

This session is aimed at web designers and front-end developers with a solid understanding of HTML and CSS, and a basic understanding of SaaS (software as a service) products.

About the Instructor(s)

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Ross Beyeler
Founder and CEO
Growth Spark

Since 2008, Ross has run Growth Spark – an agency that helps ecommerce companies design interfaces that convert visitors into customers, implement technology to streamline operations, and use analytics to guide marketing decisions. Growth Spark has completed over 250 projects that led Ross to a nomination as one of BusinessWeek's Top 25 Entrepreneurs under 25 in 2010.

A graduate of Babson College, Ross is a serial entrepreneur in the technology space with experience ranging from digital marketing, business development and strategic management. In 2007, he co-founded For Art's Sake Media, Inc., a technology company serving the art industry, and led it through seed funding, team building and product launch.

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Keir Whitaker
Designer Advocate
Shopify

Keir is the UK based Shopify Designer Advocate and co-host of web industry podcast The Back to Front Show. He regularly writes about, and shares links on, ecommerce, the web industry, podcasting & travel on his personal web site as well as contributing regularly to industry publications including Smashing Magazine, Tuts+ and Web Designer Depot.

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