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When working on a startup, many companies become fixated on producing a stellar product and a business/revenue model that attracts funding. Yet they forget that setting up a brand to convey these two primary focuses could determine the future roadmap of the company’s success. This livestream will teach students how brand considerations can be linked closely to a business strategy in order to provide a holistic foundation for their startup’s future.
Lauren Perkins is a Brand Marketer, Community Builder, and Author of The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement (Apress, 2015). As the founder & CEO of Perks Consulting, a brand-led digital innovation consultancy, Lauren has spent a decade teaching growth stage companies to “Think like Brand. Act like a Startup.™” through her expertise in leading brand innovation and digital adoption. Lauren regularly contributes to CMX, Inc. and Forbes, and is a founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing.