Questions? Read our FAQs

Becoming an Expert in Your Field

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Dorie Clark
Marketing Strategy Consultant, Speaker, Author

Questions? Read our FAQs

About This Class

Become an expert in your field. Rather than trying to a master a field, become a subject matter expert. Dorie Clark will help you develop expertise and make the world listen.

Chapters

  • Teaser 1:24
  • Niche Down to Go Big 1:56
  • Creating Innovative Ideas 2:29
  • DIY Professional Development Group 2:54
  • Make the World Listen 2:47

Takeaways

• Focus your area of expertise to niche subjects
• Create unique ideas within your area of expertise
• Utilize your network for testing and creating ideas.
• Develop an audience around your ideas.

About the Instructor(s)

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Dorie Clark
Marketing Strategy Consultant, Speaker, Author

Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. Recognized as a “branding expert” by the Associated Press and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC.

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