Questions? Read our FAQs

Actionable PR Tactics

Elliot Tomaeno
Founder, Astrsk PR

Questions? Read our FAQs

About This Class

Like everything else, communication has been transformed by the digital age. So it may come as no surprise that marketing + PR practices are also changing in these Darwinian days.

If you're a startup, you're likely time-poor and resource constrained, so on top of growing your company, nurturing your team, raising funds and acquiring users, how do you also market your company brilliantly and score a blog post on TechCrunch? Come find out.


  • Introduction 1:13
  • What is PR? 5:44
  • Prep work 6:10
  • Email examples 5:39
  • Getting Your Assets Together 4:21
  • Press 12:58
  • More than media relations 3:53
  • Q: Is there an online registry for PR firms? 1:22
  • Q: How much effort should you put into PR while you are still in development? 3:53
  • Q: How do you drive traffic to your site pre-launch? 2:20
  • Q: Are repeat emails okay? 2:10
  • Q: Which PR firms use professional social media posters? 3:42
  • Q: How do you hack a trade show for PR? 1:58
  • Q: How many users can you expect to add with a solid campaign? 1:51
  • Q: Should you invite the press to a beta release? 1:51
  • Finishing up 0:37


  • Determine whether your startup is ready for PR
  • Identify what PR can do for your bottom-line
  • Write emails that appeal to the media
  • Tell your company’s story
  • Employ professional tactics to rise above the noise
  • Identify free tools that can conduct agency-quality PR

About the Instructor(s)

Elliot Tomaeno
Astrsk PR

PR guys with a startup addiction. Founder of Astrsk PR.

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