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A Practical Introduction to Social Media


Chris Gee
Managing Director of Digital Strategy & Content, Burson-Marsteller

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About This Class

This class introduces students to the current social media landscape and explores how it can be used for maximum results (for corporate and individual branding). Participants will leave with a basic understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include an overview of social media platforms and current social media trends and their implications.


  • Introduction 5:12
  • What is Social Media? 51:55
  • Why is it Important 12:57


  • Understand what types of social media platforms are available and how they are used
  • Look at case studies on effective use of social media
  • Learn best practices on how to engage people

About the Instructor(s)


Chris Gee
Managing Director of Digital Strategy & Content

Chris Gee is an experienced agency executive with an exceptional understanding of digital strategy and social engagement. During the course of his career he has continuously evolved with each technological innovation that has transformed the landscape of advertising, marketing, branding and interactive communication. Chris has held positions as Digital Creative Director, Creative Director and Managing Director for numerous agencies and organizations and has done award-winning work for iconic brands like Coke, Hormel Foods, SPAM, Jell-O, Jennie-O and HP. Chris holds a BFA in Graphic Design from the University of the Arts, where he currently sits on the Alumni Council and advises on digital outreach to engage the alumni community.

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