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In this class, we'll examine how to take your data and craft an interesting storyline that can drive coverage about whatever trends you find. Although stories are often not directly on your product, the "data wedge" still allows you to win mentions, links and will often yield an opportunity for you to discuss how your product addresses a consumer need. Learn to take an empirical approach to PR that will grow your presence by leaps and bounds.
Director of Communications
Will Flaherty is the Director of Communications at SeatGeek. His primary job is to use SeatGeek's rich ticketing data in order to spread the word about SeatGeek and the tremendous value it provides to fans who want to see their favorite teams and artists live. Will graduated from Duke University with degrees in History and Political Science and worked at the Boston Consulting Group before joining SeatGeek. A native of Houston, Will thinks that cowboy boots are by far the most practical footwear ever invented and roots heavily -- but usually in vain -- for the Texans, Astros, and Rockets.