Questions? Read our FAQs

9 Mistakes Every E-commerce Company Makes

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Katie Iles
Co-Founder, Nine Lines

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Matt Iles
Co-Founder, Nine Lines

Questions? Read our FAQs

About This Class

Search, social, email, mobile, content, photography, buying, merchandizing, fulfillment, customer service - there's a lot to consider when you run an ecommerce business. Tactics and techniques only get you so far; do you have a holistic strategy to successfully grow your company? With a healthy understanding of business analytics and customer experience, we'll show you how to develop effective strategies for your ecommerce business and how to measure what works. After all, if it doesn't make money, then it isn't worth doing.

Chapters

  • Introduction 1:45
  • Site Design 6:18
  • Q: Is the conversion rate influenced by order value? 0:57
  • Q: What tools do you use for metrics? 0:32
  • Content 4:17
  • Q: How do I choose what platform to build my site on? 2:03
  • Photography 2:48
  • Q: How do you add personality to your photos? 1:07
  • Search 5:08
  • Subscription E-Commerce 0:47
  • Email 3:49
  • Q: What is the best way to measure email? 1:28
  • Social 4:31
  • Advertising 4:07
  • Q: Is Facebook advertising a good way to drive sales? 1:20
  • Mobile 4:02
  • Analytics 5:59
  • Q: Would price of product influence advertising strategy? 1:23

Takeaways

  • Learn from case studies of successful e-commerce companies
  • Discover what business analytics can help you succeed
  • See how to measure what's working and optimize for success

About the Instructor(s)

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Katie Iles
Co-Founder
Nine Lines

Nine Lines is a lifestyle ecommerce agency based in Brooklyn. We develop creative, data-driven strategies to help clients grow their business and earn more online. Think of us as a mashup of business analytics, user experience, and digital strategy. Nine Lines is currently developing a data simplicity app that will bring ecommerce professionals closer to their business than ever before.

img

Matt Iles
Co-Founder
Nine Lines

Nine Lines is a lifestyle ecommerce agency based in Brooklyn. We develop creative, data-driven strategies to help clients grow their business and earn more online. Think of us as a mashup of business analytics, user experience, and digital strategy. Nine Lines is currently developing a data simplicity app that will bring ecommerce professionals closer to their business than ever before.

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