Livestream: Marketing Lessons from the CMO of Super Start-Up, Boxed
13

Tue, 13 December
11am–12pm (New York)  

Price: FREE!
Attend

Can't make it? This class will be available in our on-demand libary in a few weeks.

Livestream: Marketing Lessons from the CMO of Super Start-Up, Boxed

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Matthew Tumbleson
Founder & CEO, Teckst

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Jackson Jeyanayagam
CMO, Boxed

13

Tue, 13 December
11am–12pm (New York)  

Price: FREE!
Attend

Can't make it? This class will be available in our on-demand libary in a few weeks.

About This Class

In this one-hour Ask Me Anything with two of the brightest minds in digital marketing, we'll discuss: how Boxed.com is redefining retail for a mobile-first and mobile-only world; the changing paradigms of customer loyalty; how to optimize your relationships with digital agencies; direct to consumer models in the consumer sector; setting metrics and building attribution models; marketing strategies for B2B v. B2C and low profit margin v. high profit margin products.

This will be an interactive session and livestream. We will kick off the session with prepared questions and then participants will have the opportunity to ask our experts questions and deep dive into topics.

Takeaways

  • Real-world marketing lessons from the front lines
  • Exposure to new digital marketing technologies and tactics to build new audiences and boost customer loyalty
  • An opportunity to ask your toughest questions about your own strategy

Prereqs & Preparation

No prerequisites. This livestream is designed for a consumer goods marketing audience.

About the Instructor(s)

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Matthew Tumbleson
Founder & CEO
Teckst

Matt Tumbleson is the CEO and founder of Teckst, a New York-based startup that’s transforming customer service by directly connecting consumers with businesses via two-way text messaging. Born out of his own frustrations with dealing with phone calls plagued with never-ending hold times, Matt sought to fix the biggest and age-old customer service complaint and launched Teckst. Before launching Teckst, Matt was the first creative/marketing director of Seamless/GrubHub. He's consulted on marketing, customer care and user experience for Visa, Condé Nast, L'Oréal, and The Hartford, and worked as graphics journalist at The Miami Herald and a Design Director for brands like Toys R Us and Kohl's.

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Jackson Jeyanayagam
CMO
Boxed

Since November 2016, Jackson has served as Chief Marketing Officer at the fast-growing wholesale e-retailer Boxed. In his role, Jackson is responsible for overseeing all marketing efforts including advertising, research, digital marketing, social media, public relations, content creation, analytics and customer relationship management. He is also focused on expanding Boxed beyond its established urban targets, where many people don't have cars and rely on delivery.

Prior to Boxed, Jackson served as the Head of Digital Marketing at Chipotle, where where he was responsible for leading all digital initiatives including mobile, content, social media, CRM, analytics and digital direct response.

Prior to Chipotle he was SVP, Digital Strategy at Taylor where he built and led the digital marketing practice group, supporting a number of Fortune 500 brands.