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  DGM dgm2
Goal Assess the knowledge required to support digital marketing campaigns. Assess the ability to execute and optimize digital marketing campaigns.
Format 45 minutes, selected response (multiple choice, fill-in-the-blank, choice matrix, etc.) 60 minutes, selected response (multiple choice, fill-in-the-blank, choice matrix, etc.)
Problem type Mostly conceptual, with some coverage of marketing analytics. Highly analytical, requires calculation and interpretation of campaign results.
Credential DM1™ awarded to qualifying scorers DM2™ awarded to qualifying scorers

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