Boost your brand. In our digital marketing courses in New York City, learn data-driven strategies to build an audience, develop brand loyalty, and drive sales. Get essential tools to increase your ROI with SEO, email, social media training, and more.

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Develop Powerful Campaigns: Learn Digital Marketing in New York City

Part-Time Courses


Enhance your professional potential. Learn in-demand skills in evening, weekend, or 1-week accelerated courses.


Alumni Story: The Sweet Side of Marketing

Part-Time Digital Marketing New York student

When William Mullan (part-time Digital MarketingNew York) started working at Raaka Chocolate — a small bean-to-bar operation in Brooklyn, New York — he was a jack of all trades tasked with telling the brand’s story through factory tours and creating marketing materials like press kits and promotional videos.

“When I Googled what I do on a daily basis, it fit the ‘marketing director’ description,” says Mullan, whose background was in film production. “I figured it was prime time for me to learn actual technical marketing skills on top of some of the more conceptual skills.”

On friends’ recommendations, Mullan enrolled in GA’s part-time Digital Marketing course to dive deeper into social media, content strategy, analytics, and more — and his education didn’t stop when the course ended.

“Both my instructors, Emily and Jon, have been super helpful in giving me more feedback since I graduated,” says Mullan, who has since become Raaka’s brand manager and leverages tools like MailChimp, Facebook, Instagram, and Twitter to grow the company’s presence and customer base. “Anytime I have reached out for advice, they’ve been there.”

 

Break into New York City's digital marketing industry.

Build out your strategic toolkit with part-time or 1-week intensive training. Learn from experts on campus or online.

Learn In-Demand Skills in Our Digital Marketing Courses and Bootcamps in New York City

Branding

To stand out from the competition, companies large and small need strong branding and storytelling to capture consumers’ attention and earn their loyalty. No longer just about your visual identity, your brand includes digital experiences that are both under your control — your websites, apps, posts, and emails — and what’s being said about your brand by others.

Content Marketing

Why is content is king? Because people would rather watch, read, and share thoughtful content (blog posts, videos, infographics, etc.) than look at an ad. Successful content marketing means knowing what’s relevant to your customer — personally or professionally. It allows brands to establish their authority in the space without overtly “selling,” which helps build trust and consumer loyalty.

CRM

Customer relationship management (CRM) is the practice of optimizing a company’s interaction with its consumers. To do that, CRM software and technology — like Salesforce and Oracle — collect user information across various touchpoints (social media, live chat, etc.). Smart usage of these systems helps marketers curate an experience to each customer’s needs.

Customer Journey

From awareness to purchase to customer service, and everything in between, the customer journey encompasses key interactions between a brand and a consumer. Smart marketers keep a close eye on this journey to identify and address pain points, inconsistencies, and other missed opportunities. The result: A best-in-class customer experience that boosts their likelihood of becoming a loyal brand advocate.

Display Advertising

Display advertising is one of the most common forms of digital advertising, seen on websites and apps as banner ads, videos, and more. Unlike native advertising, display ads are not formatted to blend into its context. Instead, it has targeted messaging and a call to action for users to click through.

eCommerce

Whenever you buy or sell products or services over the internet — on Amazon, Etsy, eBay, or your own store, for example — you’re taking part in eCommerce. To attract and keep customers, it’s crucial to create eCommerce experiences that are branded, consistent, and user friendly, and feel connected across various channels, both online and offline.

Email Marketing

With the influx of new social media marketing tactics, many marketers overlook the power of a tried-and-true platform: email. Effective email marketing campaigns incorporate personalization, strategically segment customers, and engage people with valuable content and conversion-friendly design. Email marketing is also a great way to test and discover what appeals to customers, uncovering insights that inform smarter decisions.

Influencer Marketing

People today tend to trust humans over ads from corporations, so they often turn to bloggers or other expert figures for recommendations. Influencer marketing is an effective way for brands to connect with potential customers through the voice of someone they respect, leveraging existing audiences that align with their target to reach masses of people with a single post.

Marketing Analytics

Real-time access to data in digital marketing is a key differentiator from traditional methods, which rely on post-campaign data to determine success. In order to maximize a marketing campaign’s effectiveness and prove its success, it’s vital to pay close attention to marketing analytics. Learning to navigate tools and techniques that measure, manage, and analyze campaigns gives you more control over a campaign’s return on investment (ROI) across all its channels.

Mobile Marketing

Our on-the-go world means a mobile marketing strategy is a must for startups and Fortune 500s alike. To reach audiences in these moments, marketers need to consider location, device, screen size, connectivity, and more when planning a campaign strategy and creative. In doing that, they must also think about how to create great experiences in mobile-first channels, like text, apps, and social.

Native Advertising

If you’ve scrolled through a news site or your Twitter feed, you’ve experienced native advertising — ads that match the form and function of the platform on which they’re served. To succeed, native ads need to offer up sponsored content that fits naturally within the site’s appearance and subject matter, leading to high user-engagement rates.

Performance Marketing

Performance marketing is a strategy in which advertising spends are closely tied to a conversion event — like a sale, lead, or click. For lower-funnel direct-response campaigns, keeping a close eye on performance and optimization can significantly boost the return on ad spend.

Personalization

When a brand’s message resonates with people on a deeper level, it’s much more likely to have a high engagement rate and better overall customer experience. Personalized marketing leverages user data and new technologies to learn customers’ preferences and deliver exactly the right message to the right person at the right time.

Programmatic Advertising

Automated and efficient, programmatic advertising does a lot of heavy lifting when it comes to ad buying and placement. Leveraging software and AI to buy ad space and target users with preset data, it helps to ensure the right people see relevant advertising online and requires a constant eye for optimization and measurement.

SEM

Search is critical for reaching potential customers, but sometimes SEO isn’t enough to get to the top. Search engine marketing (SEM) focuses on increasing a website’s search-engine ranking by bidding on target keywords. A smart SEM strategy can target searchers who are most likely to convert with ads that appear at the top of a results page and boost brand visibility and conversion rates.

SEO

Search is extremely powerful because it allows brands to reach high-intent users who are likely to become customers. Companies rely on search engine optimization — or SEO — to boost their visibility in organic search results and reach these people. By building an SEO-friendly site structure and creating content around what people are searching, a site’s ranking will improve on engines like Google, Bing, and Yahoo!, driving more traffic and increasing awareness for free.

Social Media Marketing

In today’s digitally connected world, much of the time people spend online is on social media. Integrating platforms like Facebook, Instagram, Twitter, and others into a campaign is key for growing and maintaining a brand. By understanding the data and analytics that enable tracking and optimizing campaigns, social media marketing becomes an effective and direct avenue to the consumer.