From industry giants like Verizon to budding startups like Conversocial, all companies need talent with fundamental business know how. Dive into product management, digital marketing, and more and gain core leadership and communication skills with our business classes in New York City.
 

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“Product management is not only critical to a company’s success — it is the best job ever. Knowing my students will have strong PM skills and a competitive advantage in their career transition is very rewarding.”

Alex McCarthy, Product Management Instructor, General Assembly Austin

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Meet Some of Our Experts

General Assembly’s instructors are top professionals representing today’s leading New York City-area companies.

Georges Clement

Georges Clement


Product Management Instructor

Jen Glantz

Jen Glantz


Product Management Instructor

David Lifson

David Lifson


Product Management Instructor

Kate Zasada

Kate Zasada


Product Management Instructor

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How to Get a Job at a Startup


Launch a career in one of the most exciting corners of today’s tech-driven economy. In this expert guide, learn the ins and outs of startup culture and funding, key skills that employers need, ways to stand out from the competition, and much, much more. We help you demystify confusing industry jargon and deliver the inside scoop on getting your foot in the door.

Eric Ries on 5 Lessons Companies Can Learn From Startups

Eric Ries on 5 Lessons Companies Can Learn From Startups


As young companies quickly scale and revolutionize a wide range of industries, older organizations are struggling to stay relevant. To evolve, they’re borrowing practices from an unexpected source: startups. Eric Ries, the Lean Startup movement founder and author of The Startup Way, spent five years working with long-standing companies like GE and Toyota to help them upend their management practices. Get expert advice for companies in this exclusive interview.

Product Experience Loop

Don’t Frustrate Users With Gaps in Your Product Experience


We’ve all experienced pain points when really good software doesn’t equate a really good experience. All too often, there’s a breakdown that occurs outside product screens, when a product or process hits the reality of the human experience or a user fails. These points of friction are frustrating to users and jeopardize your businesses. I call these gaps mode-shift friction, and it’s essential to resolve them wherever possible.