Meet Will Hayes, Digital Marketing Instructor at General Assembly San Francisco
How would you define digital marketing in two sentences?
What do you love about digital marketing?
I love that it is constantly changing and people are finding new and creative ways to communicate their brand messages.
What’s an example that embodies the best of what digital marketing can and should accomplish in real life?
Why should someone learn essential digital marketing skills at GA?
Digital marketing is growing and becoming the future of the way brands communicate. By immersing yourself in this field, you will be at the forefront of the emerging market. Students leave GA with hands-on experience in the most common applications that are used by digital marketers, so they are prepared to continue their growth at any company. They also learn to take a holistic approach, understanding not only how to use a tool, but when and why.
What personal qualities will set someone up for success in digital marketing, both in class and as a designer?
To be successful in any industry, you have to be constantly learning. We have had many students grab a hold of lessons and put them to work in real-life scenarios, producing actual sales for their clients.
What was your path to becoming a teacher and leader in digital marketing?
My mom is a high school teacher, so I have always admired the profession. It’s been a fun challenge learning how to connect with adult students. I enjoy the ability to connect with people wanting to gain real-world knowledge.
How would you describe your teaching philosophy?
Hands on, making sure students have the opportunity to learn while doing. I love listening to student success stories.
How do you help struggling students break through and push high-achieving students to go even further?
I like to keep challenging students who struggle by breaking problems into smaller, more manageable tasks. For more advanced students, my feedback sometimes will get a lot deeper, depending on their current level of understanding.
What is the best way to get practical, real-world experience in digital marketing?
Our course leaves students with a real marketing proposal showcasing real-world skills. Otherwise, internships.
Learn Digital Marketing at General Assembly
Learn about branding, email and social media campaigns, and other key business-building strategies in this part-time course.
Digital Marketing Online
Discover branding, social media advertising, and other key business-building skills in this flexible course with help from a mentor.
Workshops & Events
Start your digital marketing journey with skill-building, career-boosting evening and weekend events led by industry experts.