Every digital innovation developed in Silicon Beach needs a designer’s eye to deliver experiences that keep users coming back for more. Get inspired, and up your user experience and visual design savvy with GA’s expert-led design classes in Los Angeles.

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Learn Design in Los Angeles

Full-Time Immersive Courses


Challenge yourself and change your career with a 10- to 13-week immersive learning experience.


Part-Time Courses


Enhance your professional potential. Learn in-demand skills in evening, weekend, or 1-week accelerated courses.


Meet Chelsea Nicholson and Vanessa Stofenmacher, User Experience Design Immersive Graduates

Chelsea Nicholson and Vanessa Stofenmacher

Launching a User-Friendly Business


For years, Chelsea Nicholson and Vanessa Stofenmacher were tired of designer price markups and misleading product descriptions on jewelry. After meeting as students in General Assembly’s User Experience Design Immersive course in Los Angeles, they founded their own company, Vrai and Oro, to sell the jewelry they wanted to wear themselves. “Our entire company was founded through the user experience,” says Nicholson, who thought UX would be a strong complement to her business marketing education. Their wares have been featured in Vogue, Forbes, and more.

 

Learn more about Nicholson and Stofenmacher’s journey.

Related Design Resources

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How to Ace Your Design Interview


You’ve polished your portfolio. You’ve got the interview. Now, go in prepared to impress the team — whether it’s a potential peer or the head of design. In partnership with InVision, the world’s leading product design platform, we’ve asked leaders at Nelson Cash, thoughtbot, The UX Notebook, GA, and more to share their do's and don’ts so you can ace your design interview.

 

Boy With Binoculars

Push for a Point of View


Good design is all about having a clear purpose. It’s about having a strong point of view—even if you might ruffle some feathers along the way. I chatted with people who have a strong point of view in their design — people from Google, Airbnb, Slack, Dropbox, and more. I wanted to peek inside their noggins to see what drives their decisions and informs their designs. Below are a few things I learned.

 

Author With Mother

UX Design Tips From Mom


After completing my User Experience Design Immersive course at General Assembly’s Singapore campus, I tried to explain to my 90-year-old mother what I had been studying. I got schooled, instead. I explained to her the definition of UX design, and Mom proceeded to demonstrate her understanding by walking me through her use of UX strategies in everyday life.

 

UX Wheel

Don’t Frustrate Users With Gaps in Your Product Experience


We’ve all experienced pain points when really good software doesn’t equate a really good experience. All too often, there’s a breakdown that occurs outside product screens, when a product or process hits the reality of the human experience or a user fails. These points of friction are frustrating to users and jeopardize your businesses. I call these gaps mode-shift friction, and it’s essential to resolve them wherever possible.