Aside from big ideas, visionaries like Elon Musk succeed thanks to fundamental business sense. Gain versatile leadership and communication skills to fuel your own career growth at General Assembly. Learn from experts and connect with local entrepreneurs through business classes in Los Angeles.

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Meet Cliff Gilley, Product Management Instructor at General Assembly Seattle

Cliff Gilley

Please describe exceptional strengths in GA’s curriculum, teaching style, and community.


GA instructor Cliff Gilley says, “All of GA’s courses are highly collaborative and outcome-driven. Students seek to help their classmates to excel, and aren’t just there to put in the hours so that they get a certificate at the end. The ability to leverage GA facilities and programs throughout the world provides alumni with an ever-expanding range of opportunities to connect and learn from experts who represent a vast range of cultures and environments.”

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Meet Some of Our Experts

General Assembly’s instructors are top professionals representing today’s leading Los Angeles-area companies.

Ray Dipasupil

Ray Dipasupil


Product Management Instructor

Marineh Tchakerian

Marineh Tchakerian


Product Management Instructor

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 How to Get a Job at a Startup

How to Get a Job at a Startup


Launch a career in one of the most exciting corners of today’s tech-driven economy. In this expert guide, learn the ins and outs of startup culture and funding, key skills that employers need, ways to stand out from the competition, and much, much more. We help you demystify confusing industry jargon and deliver the inside scoop on getting your foot in the door.

Eric Ries on 5 Lessons Companies Can Learn From Startups

Eric Ries on 5 Lessons Companies Can Learn From Startups


As young companies quickly scale and revolutionize a wide range of industries, older organizations are struggling to stay relevant. To evolve, they’re borrowing practices from an unexpected source: startups. Eric Ries, the Lean Startup movement founder and author of The Startup Way, spent five years working with long-standing companies like GE and Toyota to help them upend their management practices. Get expert advice for companies in this exclusive interview.

Product Experience Loop

Don’t Frustrate Users With Gaps in Your Product Experience


We’ve all experienced pain points when really good software doesn’t equate a really good experience. All too often, there’s a breakdown that occurs outside product screens, when a product or process hits the reality of the human experience or a user fails. These points of friction are frustrating to users and jeopardize your businesses. I call these gaps mode-shift friction, and it’s essential to resolve them wherever possible.