Born and raised in Los Angeles, Shell's a developer that writes, a designer that wireframes and a roll-the-sleeves-up director who takes the lead and makes stuff happen. He's an optimist when it comes to the potential of the work, he enjoy's leading teams to produce their best work while pushing limits. For the past 15 years, Shell's worked for both big top-tier publishers and small agencies on some of the planet’s biggest brands. On the flip side, he's also enjoyed startup and freelance life, tackling every part of the creative process for a cool mix of small, medium and pro bono clients.
Data Driven Design
In the new day and age of data- how are local companies using data to influence and improve the design of their products?