Sandra Fathi is founder and president of Affect, a New York public relations and social media firm specializing in B2B and B2C technology. Her love of technology was sparked during her first summer working at her father’s company soldering parts onto a circuit board. She has worked in media and public relations at Nokia, Radvision and VCON, and with brands such as Ericsson, EDS and Microsoft. Sandra has held leadership roles in PRSA NY and is an active speaker and contributor to PR and business publications.
Running an Online Contest
Develop an online contest that will achieve brand goals and resonate, leverage the contest for media attention and measure outcomes