Rachel Zuraw

Senior Manager of Analytics, Opower

Washington, D.C.

At Opower, we’re applying cutting edge data science to one of humanity’s greatest challenges: Energy. Our utility customers in the U.S. and abroad give us energy usage data for tens of millions of their customers which we then analyze to motivate consumers to use less energy. Rachel leads the Results & Outcomes team at Opower to understand how consumers interact with the Opower products and how those products influence energy behaviors. Opower is constantly evolving our understanding of program efficacy with hypothesis-driven experiments and using data to measure outcomes. Rachel’s team combines these findings with data vizualizations to find underlying relationships and validates them using statistical methods. These nuggets of wisdom inform product and program design to optimize the Opower experience for consumers and maximize energy savings. Prior to joining Opower in 2010, Rachel managed the Web Analytics group at GEICO focused improving the online experience through site optimization.