Rachel Jacqueline spent the first six years of her career in the intellectual property and technology practices of big law firms in Sydney and Hong Kong. She has a Bachelor of Laws (with first class honours) from the University of Technology, Sydney and a Masters of Law specializing in intellectual property, media and technology law from the University of New South Wales, Australia. In summer of 2012, she left full time legal practice to pursue her passion as a freelance writer and to set up a niche online content business in Hong Kong. She still consults on a part-time basis in Baker & McKenzie’s Information Technology & Communications practice. Rachel comes armed with extensive legal knowledge, is privy to the challenges faced by new businesses and is keen to share her inner IP geek.
Intro to IP Law: Protecting Your Brand
A basic overview of intellectual property: what rights they give you, how you get them, how you protect them and why they are important (or not so important) to your business.
Trade mark Basics for Business: How to Apply for a Trade mark
How to apply for Trademark in Hong Kong
Digital Marketing Law: eDMs and Competitions
Learn to protect your company when you are collecting customer data, sending direct e-mail marketing, and running competitions.