Rachel Haot (formerly Rachel Sterne) is the Chief Digital Officer for the City of New York, leading NYC Digital, part of the Mayor’s Office of Media and Entertainment. The mission of NYC digital is to realize Mayor Bloomberg's digital roadmap for New York City, a plan to fulfill the City's digital potential. The full strategy is available atnyc.gov/digital. In addition to providing strategic guidance, NYC Digital is focused on enhancing the way that city government engages with New Yorkers online, and on supporting and partnering with the thriving tech industry. Today New York City government has a digital audience of over 5.4 million, and more than 200 specialized social media feeds catering to City services and resources.