Peter O’Neill is the Founder & Lead Consultant of L3 Analytics. He has been working in Digital Analytics for over 8 years, viewing the world from the client, vendor and agency perspectives before ending up running his own consultancy. In addition to his day job, Peter is heavily involved in the Digital Analytics community, for London and indeed all of Europe. He is the founder of MeasureCamp, a one day free unconference held every six months in London. He is the co-founder of MeasureBowling, a networking evening run simultaneously across over 15 cities in Europe. And the chair of eMetrics London. Plus can be found regularly on Twitter at @peter_oneill answering questions and discussing ideas.
Understanding Google Analytics Bootcamp
Google Analytics is the most commonly used web analytics tool today. This three-part bootcamp will introduce you to the breadth of insight available through web analytics.
Wednesday Clinic: One-on-One Business Analytics
Is your startup stuck in neutral? Come along to the Wednesday Clinic and get your analytical problems sorted.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Intermediate Google Analytics
This session will cover the tools you have available to improve the set-up of Google Analytics – explained for business users, not developers.
Thursday Clinic: Business Analytics
Discuss the objectives for your organisation and website, letting an expert define your KPIs and what you should be focusing on.