Nina Beckhardt

Founder & President, The Naming Group, LLC

New York City

Nina founded The Naming Group upon the belief that naming is an all-too-often neglected opportunity to advance a brand vision. She channels the entrepreneurial spirit that built this agency into every partnership, challenging clients to think of naming – and the naming industry – in innovative ways.

She is obsessed with three things: words, brands and people. A self-described creative solutionist, Nina infuses every strategic relationship with her passion for creative branding and helping corporations make smarter choices. And her extensive knowledge of Latin, Spanish, and sound symbolism helps brands translate big-picture vision into savvy articulations. Her razor-sharp Scrabble skills don't hurt either.

Nina has led naming projects for Procter & Gamble, GM, Target, PUMA, Capital One, EPSON, and Dow Jones and ConAgra. A recognized authority on brand naming, Nina has been published nationally, appeared on the Emmy Award-winning television show, Autoline Detroit, and has presented on naming innovation in corporate boardrooms and at the FutureTrends conference.

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