Nick Michlewicz is a Brooklyn-based entrepreneur focused on the intersection of lifestyle and e-commerce. He is the founder of The Upwind Group, a wellness e-commerce group that develops and launches natural products and growth strategies for high-end brands like Thrive Market and Iconic Protein. Nick is a partner at custom nutrition startup WellPath, which he recently teamed with to launch an herbal performance-focused supplement line on Amazon. Their first product ZEN is the top-ranking anxiety relief supplement on Amazon after just two months.
Nick was previously the VP of Commerce at Dotdash (formerly About.com), an IAC Company where he helped Dotdash win DigiDay’s 2017 Publisher of the Year by building a $6m e-commerce content business for their tech and lifestyle verticals. Prior to Dotdash, he was the co-founder and COO of men's lifestyle website InsideHook, which Business Insider called its “#1 site every modern gentleman should bookmark”.
Nick has a comprehensive performance marketing background across Amazon e-commerce, SEO, SEM, email marketing, Facebook advertising, affiliate commerce and more.
Nick began his career representing media and financial services clients at McKinsey & Company, and holds a BA from Amherst College.
Amazon E-Commerce 101 for Startups, Entrepreneurs and Marketers
Learn the core concepts and strategies for launching, selling and marketing your product on Amazon.com, the world’s largest e-commerce platform